Director of Centre for Executive Education
Mr George Efstathiadis
efstathiadis@city.academic.gr
Office: Leontos Sofou Building, 7th floor
Academic Qualifications:
· MBA Youngstown State University, Ohio, U.S.A.
· BSc in Economics, Wabash College, Indiana, U.S.A.
· Teacher’s Certificate Chartered Institute of Marketing, UK
Mr Efstathiadis is a full time Senior Lecturer in Marketing at CITY COLLEGE, teaching on New Product Development, Marketing Communications, and Marketing Management at graduate level. He is also Course Director of the Executive MBA programme at CITY COLLEGE, Director of EXED, and Marketing Communications Consultant for major companies in Greece and South East Europe. Ηe is also an International Consultant for the World Bank/IFC and a Certified Lecturer of the Chartered Institute of Marketing (UK). He is a member of the American Marketing Association and of the Greek Institute of Marketing (EIM) in which he is a past president of the Macedonia Chapter.
Mr. Efstathiadis has had extensive consulting experience and has held important marketing management positions during the past 18 years. He was Marketing Director at MEVGAL S.A., Commercial Director at ALPINO S.A., and Marketing Manager at Steyer Hellas S.A. He has also worked as Client Service Director at Point Zero Advertising Agency/BBDO GROUP.
His research interests are in Marketing Strategy, Advertising, Marketing Communications and New Product Development.
