Marketing Seminar by Dr Dimitriadis in Belgrade and Bucharest

 

Dr Nikos Dimitriadis, Lecturer at the Executive MBA of CITY College, delivered a very successful and insightful marketing seminar in Belgrade and Bucharest, the 11th September 2008 and on 2nd February 2009 respectively.

The one-and-a-half hour seminar, titled, “From Guerilla to Gorilla: The Challenges of Modern Marketing”, organised by CITY College and hosted by the Serbian Chamber of Commerce and by the Romanian Chamber of Commerce was well attended by business world representatives.

Dr. Nikos Dimitriadis in Belgrade

Dr Dimitriadis’ lecture touched upon the latest developments in marketing, focusing on key issues such as evaluation, branding, research and of course, communications. Using examples from all around the world, he explained why marketers need to become more adventurous and more rigorous in the design and implementation of their marketing campaigns.

Both seminars pulled in a full house, received very positive comments and attracted media attention.

Dr. Nikos Dimitriadis in Belgrade

Dr. Nikos Dimitriadis graduated from the Executive MBA programme in 1997, while in 2006 he received his PhD from the University of Sheffield. His papers have been presented at several national and international conferences and published in various academic journals, business magazines, and newspapers.

Dr. Nikos Dimitriadis in Bucharest

He is the Chief Marketing Strategist for Executive Group, a leading communications advisory agency in Belgrade, Serbia, an Honorary Lecturer at the University of Sheffield, the Managing Director of a fashion-related company and he teaches Marketing Strategy in South-East Europe as part of the Sheffield MBA programme in the region.