EXED organizes Business Seminar on Marketing in Sofia 9th June 2009

Dr Nikos Dimitriadis, Lecturer at the Executive MBA of CITY College, is going to deliver a marketing seminar in Sofia, 9th June 2009. The event is going to take place in Sofia’s Business Park.

The seminar titled, “From Guerilla to Gorilla: The Challenges of Modern Marketing” is addressed to businessmen, marketers, managers etc.

Dr Dimitriadis will touch upon the latest developments in marketing, focusing on key issues such as evaluation, branding, research and of course, communications. Using examples from all around the world, he will explain why marketers need to become more adventurous and more rigorous in the design and implementation of their marketing campaigns.

Registrations: bulgaria1@city.academic.gr