admissions@city.academic.gr
A University of Sheffield master's degree delivered
in Thessaloniki, Greece (1 year or 2 years of study)
in Sofia, Bulgaria, at the premises of our partner university VUZF (1 weekend per month),
in Tirana, Albania, at the premises of our partner institution, The American University of Tirana (1 weekend per month) and
in Kyiv, Ukraine at the premises of our partner insitution, Kyiv Business School (1 weekend per month).
The MA in Marketing, Advertising and Public Relations has been designed to provide students with an integrative and strategic view of marketing. The primary aim of the programme is to develop effective marketing, brand, advertising and public relations specialists, equipped with knowledge and understanding of various marketing communications subjects, including a range of technical, human, and conceptual skills that will enhance their future careers in these fields.
The core values that underpin this programme and differentiate it from traditional graduate marketing programmes are an integrative stance, consideration of the new marketing realities and the creation of competence in a balanced mix of marketing skills at an advanced level. It is addressed but not limited to students who recently acquired their bachelor's degree in a wide range of either theoretical or quantitative fields.
